The telecom industry stands at an inflection point. As networks evolve and customer demands increase, harnessing the power of data and AI is no longer optional—it’s essential for reducing costs, improving customer experiences and driving growth.
Yet, many telecoms face significant challenges with data governance, fragmented data estates, legacy systems, and siloed data, making it difficult to integrate crucial customer information and deliver the real-time, personalized experiences customers expect.
Accenture and Databricks are partnering to help Communication Service Providers (CSPs) overcome these hurdles and unlock the full potential of their data. By leveraging the Databricks Data Intelligence Platform, built on the foundational lakehouse architecture, we provide a unified environment for data and AI that breaks down silos and enables real-time decision-making. Our joint demos and solutions showcase practical, scalable applications that drive measurable outcomes across key business priorities.
Here’s how our collaboration empowers telecoms to become truly intelligent:
- Elevating Customer Experience
Our joint solutions, powered by the Databricks Data Intelligence Platform, unify customer data to create a single view, enabling CSPs to interact more effectively with their data and dashboards. We demonstrate this capability through solutions like the AI/BI Genie, which allows business users to interact with data using natural language and ask questions such as ‘For churn, which carriers are most customer porting to today?’ - Strengthening Defenses with Advanced Fraud Analytics
Protecting the network, customers and the business from fraud, compliance risks and cyber threats is paramount. Telecoms face persistent fraud challenges, including spam calls, missed call scams, price plan abuse, SMS spamming and SIM swap fraud—all of which erode customer trust and cause financial loss. Our joint fraud analytics solutions leverage the power of machine learning on the Databricks Data Intelligence Platform. Using capabilities like Databricks AutoML and MLflow, we streamline the machine learning model development lifecycle, from data discovery and preprocessing to feature engineering, training, tracking experiments, model serving and monitoring. This enables rapid development and deployment of models specifically designed to identify unusual patterns and anomalies characteristic of fraudulent activities.Key fraud analytics use cases include:
- Detecting various types of fraud, such as spam, scams and SIM swap.
- Supporting autonomous monitoring and brute force attack detection.
- Unlocking New Revenue Streams through Data Monetization
Beyond improving internal operations and customer service, telecom data itself is a valuable asset that can be monetized. Turning raw data into actionable insights and new data-driven services presents a significant growth opportunity. CSPs collect detailed customer insights, including precise location data, behaviors, preferences and enriched subscriber profiles featuring demographic, geographic and behavioral patterns. These datasets are highly sought after by third-party marketers, driving telcos to monetize their data assets. Databricks facilitates this data monetization by bridging the gap between geospatial information systems (GIS) and traditional data science/analytics silos, enabling the creation of unified datasets that deliver new business value. Through tools like Databricks SQL (DBSQL) for data analysts and Genie for business analysts, organizations gain streamlined access to consolidated data. Databricks also optimizes performance and scalability via Spark and Photon, and provides unified governance with Unity Catalog (UC), allowing geospatial data to be managed as first-class assets.
Accenture and Databricks: Driving Transformation Together
Accenture and Databricks are collaborating closely, including showcasing our capabilities at the Data and AI Summit, to demonstrate how telecoms can turn data into meaningful insights and tangible business impact.
We invite you to explore how Accenture and Databricks can help your organization become an intelligent telecom.
Accelerate with Accenture
Accenture accelerates data-driven transformation by guiding companies to harness the power of data and AI, enhancing and monetizing core business strategies. Accenture helps them unlock new business models by leveraging data as a key differentiator. With decades of experience across 40+ industries, we offer comprehensive data services that cover the full life cycle—from strategy to execution and managed services. By leveraging cutting-edge cloud, edge, and AI tools, we help companies build a future-ready data foundation that ensures agility, speed, and cost efficiency, driving new growth and reducing total cost of ownership.
