Google launched Jules, its AI coding agent, out of beta on Wednesday, approximately two months after its public preview debut in May. Powered by Gemini 2.5 Pro, Jules is an asynchronous, agent-based coding tool that integrates with GitHub, clones codebases into Google Cloud virtual machines, and utilizes AI to address or update code, allowing developers to allocate focus to other tasks.
Google initially introduced Jules as a Google Labs project in December. The tool became available to beta testers through a public preview at the Google I/O developer conference.
According to a recent TechCrunch article, Kathy Korevec, director of product at Google Labs, stated that enhanced stability influenced the decision to transition Jules out of beta. The tool received hundreds of user interface and quality updates during its beta phase. Korevec affirmed, “The trajectory of where we’re going gives us a lot of confidence that Jules is around and going to be around for the long haul.”
With the wider rollout, Google implemented structured pricing tiers for Jules. An “introductory access” free plan is available, limited to 15 individual daily tasks and three concurrent tasks. This represents a reduction from the 60-task limit imposed during the beta phase. Jules’ paid tiers are incorporated into the Google AI Pro and Ultra plans. The Pro plan is priced at $19.99 per month, offering subscribers five times higher task limits. The Ultra plan costs $124.99 per month and provides 20 times higher limits compared to the free plan.
Korevec explained that Jules’ packaging and pricing structure are based on “real usage” insights collected over the past several months. She further elaborated, “The 60-task cap helped us study how developers use Jules and gave us the information we needed to design the new packaging. The 15/day is designed to give people a sense of whether Jules will work for them on real project tasks.”
Video: Google
Google also revised Jules’ privacy policy to provide more explicit details regarding AI training data usage. Korevec clarified that if a repository is public, its data may be utilized for training purposes. Conversely, if a repository is private, no data is transmitted. “We got a little bit of feedback from users that it [the privacy policy] wasn’t as clear as we thought it was, and so most of it is just responding to that. We didn’t change anything about what we’re doing on the training side, but we changed the language,” Korevec stated.
During the beta phase, thousands of developers engaged with Jules, tackling tens of thousands of tasks. This engagement resulted in over 140,000 code improvements that were shared publicly. Initial feedback from beta testers prompted the Google Labs team to implement several new capabilities. These additions include the ability to reuse previous setups, which facilitates faster task execution. Integration with GitHub issues was also introduced. Furthermore, Jules gained support for multimodal input, enhancing its versatility.
Korevec identified two primary user groups for Jules during the beta: AI enthusiasts and professional developers. Jules distinguishes itself from other AI coding tools such as Cursor, Windsurf, and Lovable through its asynchronous operation within a virtual machine. These other tools operate synchronously, requiring users to monitor output after each prompt. Korevec elaborated on Jules’ operational model: “Jules operates like an extra set of hands… you can basically kick off tasks to it, and then you could close your computer and walk away from it if you want and then come back hours later. Jules would have those tasks done for you, versus if you were doing that with a local agent or using a synchronous agent, you would be bound to that session.”
This week, Jules received an enhanced integration with GitHub, enabling the automatic opening of pull requests, mirroring its existing capability to open branches. A new feature called Environment Snapshots was also introduced. This feature allows users to save dependencies and install scripts as a snapshot. The purpose of Environment Snapshots is to facilitate faster and more consistent task execution by preserving specific environmental configurations.
Jules can now open pull requests. Once it’s done with a task, you can ask Jules to bundle the changes, write a summary, and open a PR ready for review. From plan to code to commit to PR, all in one loop. Check out the latest in the Jules Changelog https://t.co/4iU5NFuSaY pic.twitter.com/nVPBvMGJub
— Jules (@julesagent) August 4, 2025
Insights gathered from beta trials informed Jules’ development, spanning from “vibe coding” applications to mobile usage. Data from market intelligence provider SimilarWeb indicates that Jules recorded 2.28 million visits worldwide during its public beta period. Of these visits, 45% originated from mobile devices. India constituted the largest market for traffic, followed by the United States and Vietnam. Google did not disclose specific details regarding Jules’ overall user base or its top geographies beyond this data.
Korevec reported that during the beta, the development team observed many users transitioning from traditional “vibe-coding tools” to Jules. These users frequently employed Jules either to rectify bugs that had been introduced or to expand “vibe-coded” projects, making them more suitable for production environments. Initially, Jules necessitated an existing codebase for operation. However, Google recognized that many potential users, particularly those experimenting with other AI tools, might prefer to explore Jules without an immediate need for an established codebase. Korevec stated that Google quickly enabled Jules to function even with an empty repository, which broadened its scope and increased its utilization.
The Google Labs team also noted a growing trend of users accessing Jules via their mobile devices. Although Jules does not currently feature a dedicated mobile application, Korevec confirmed that users were accessing the tool through its web application. “Since it’s a big use case that we’re seeing emerging, we’re absolutely exploring what the features are that people need on mobile a lot more,” Korevec affirmed. In addition to beta testers, Korevec confirmed that Google is already utilizing Jules internally to assist in the development of certain projects. There is a significant push to implement the tool on a greater number of internal projects within the company.
