Apple is preparing for a product launch event on September 9, 2025, where it is anticipated to unveil the Apple Watch Series 11, potentially alongside an Apple Watch Ultra 3 and a next-generation Apple Watch SE, as part of its customary fall product release cycle.
This anticipated launch aligns with Apple’s consistent historical pattern of introducing new products in September. German phone carrier iPhone Ticker, a detail initially highlighted by Apple Insider, indicated that Apple is structuring a launch event for Tuesday, September 9. This date corresponds with the timing of last year’s Glowtime event, which also occurred on September 9, a Monday in that instance. The consistent adherence to this timeline reinforces the expectation for the Apple Watch Series 11 to debut in September, concurrently with the rumored iPhone 17. The launch cycle for the Apple Watch series has remained largely unchanged since the introduction of the first-generation model.
While the launch date appears to be established, the precise release date for the new models remains less certain. Historically, new Apple Watch models become available for purchase anywhere from a few days to several weeks following the keynote announcement. For the 2025 lineup, this could translate to preorders commencing on Friday, September 12, with general availability beginning the subsequent Friday, September 19. However, it is important to acknowledge that recent years have witnessed production-related delays. Furthermore, the potential impact of newly imposed tariffs on both the launch timeline and the final pricing of 2025 products has not yet been clarified.
The number of new Apple Watch models expected in 2025 is a subject of industry speculation, though recent indications provide a clearer picture. Based on Apple’s established update cycle and new clues identified within the iOS 26 public beta, the release of at least a flagship model, the Apple Watch Series 11, and an Apple Watch Ultra 3 is anticipated. The introduction of a next-generation Apple Watch SE model is also considered probable, though not yet officially confirmed. This assessment is supported by a report from Bloomberg’s Apple analyst, Mark Gurman.
The upgrade cycles for the Apple Watch Ultra and the more budget-friendly SE line have historically exhibited less predictability compared to the main Series models. However, the absence of new Ultra and SE models in 2024, when the Series 10 was the sole smartwatch announced, suggests that 2025 could be the year for a comprehensive release across all three lines. While the new Ultra and Series 11 are largely expected to maintain their current aesthetic, the SE model may undergo an external refresh, according to Gurman. Furthermore, there are indications that the Ultra could gain satellite connectivity and 5G RedCap network access, features that would extend its utility to users in more remote environments by enabling broader network access.
Significant manufacturing changes are planned for the upcoming Apple Watch models, particularly concerning the display glass. Apple CEO Tim Cook confirmed that all Apple Watches and iPhones will incorporate US-made cover glass. This production will occur at glass manufacturer Corning’s facility in Kentucky. This initiative is part of a broader corporate strategy to increase investment in domestic manufacturing, signaling a shift towards localized production for key components. This manufacturing change not only provides a notable marketing point but also suggests potential improvements in durability for the device displays. Additionally, it could offer sustainability benefits by reducing the global supply chain footprint and potentially lead to faster repair turnaround times if replacement glass components are sourced within the United States.
