At WordCamp US 2025 in Portland, WordPress showcased an early iteration of its artificial intelligence development tool, named Telex. Chief Executive Officer Matt Mullenweg characterized Telex as a “V0 or Lovable” prototype, referencing popular vibe-coding services. This announcement underscores WordPress’s commitment to integrating AI into its platform.
During his keynote address at the conference, Mullenweg provided a demonstration of Telex’s capabilities, illustrating how it enables users to generate Gutenberg blocks through AI prompts. Gutenberg blocks are the modular components, such as text, images, and columns, used to construct WordPress websites. Mullenweg showcased a marketing animation developed by a developer using Telex, highlighting the tool’s potential for content creation.
Telex is currently accessible via its dedicated domain, telex.automattic.ai, and is explicitly labeled as an “experimental” project. This designation indicates that the tool is in an early phase of development and may be subject to changes or improvements. Prospective users can engage with Telex by inputting a text prompt describing the desired content block. The system then returns a .zip file containing the generated block, which can be installed as a plugin on a WordPress site or within the WordPress Playground.
The WordPress Playground is a platform that allows users to run WordPress directly within a web browser on any device, eliminating the need for a hosting environment. This feature enhances accessibility and facilitates experimentation with WordPress functionalities. The introduction of Telex aligns with WordPress’s earlier announcement regarding the formation of an internal AI team. This team is tasked with guiding the development of AI products that are consistent with the company’s long-term strategic goals.
Early testing of Telex has revealed that the tool is still in its nascent stages and requires further refinement. Several test projects encountered issues during operation, necessitating additional adjustments or modifications to achieve the desired results. These findings suggest that Telex is not yet a fully mature product and is undergoing ongoing development and improvement based on user feedback and testing.
Mullenweg acknowledged that Telex is still a prototype but expressed optimism about the potential of AI to advance WordPress’s core mission. He articulated this mission by saying, “When we think about democratized publishing, like embedded in that, is very core to WordPress’ mission, has been taking things that were difficult to do, that required knowledge of coding or anything else, and … made it accessible to people. Made it accessible in a radically open way, in every language, at low cost, open source — we actually own it and have rights to it.” This statement underscores the company’s commitment to making web publishing accessible to a broad audience.
Acknowledging potential downsides, Mullenweg spoke of concerns regarding AI hype and the possibility of an AI bubble. He stated, “At the core of it, there is a seed of something, which is so enabling. It is an incredibly exciting time to be building for WordPress.” This sentiment reflects a balanced perspective, acknowledging both the risks and opportunities associated with the integration of AI technologies.
Beyond Telex, Mullenweg also showcased a simpler AI tool developed during Contributor Day, which functions as a WordPress help assistant integrated within the browser. This tool demonstrates the accessibility of AI development and its potential for providing immediate support to WordPress users. Additionally, he mentioned Perplexity’s Comet as his preferred AI browser for interacting with WordPress, suggesting a preference for AI-powered interfaces that enhance the WordPress experience.
Mullenweg addressed ongoing legal matters involving a dispute with WP Engine, a web hosting provider. The core of the dispute centers on allegations that WP Engine is profiting from WordPress’s work without providing sufficient contributions in return. WordPress is seeking a trademark licensing agreement, alleging that WP Engine’s practices create confusion among customers regarding its association with the WordPress organization.
Mullenweg commented, “The quick update is, it’s working its way through the legal system. We trust in the fairness of the courts. If there’s any commentary, I’ll just say that there was a settlement conference, I showed up; the other CEO did not. But it is working its way through that. And that’s my only comment on that whole rigmarole.” This statement indicates the legal proceedings are ongoing and that WordPress remains confident in the judicial process.
