Microsoft is reportedly developing new prompts to encourage Google Chrome users to switch to its Edge browser, particularly targeting individuals who extensively utilize Chrome.
Google Chrome maintains the largest browser market share in 2025, holding approximately two-thirds of the global market. Microsoft has been attempting to persuade users to adopt Edge for several years, often highlighting its shared underlying technology with Chrome. The upcoming prompts are designed to target specific Chrome user groups.
One focus of these new prompts appears to be users who spend over 90 percent of their browsing time on Chrome. Feature flags, such as “msPinningCampaignChromeUsageGreaterThan90Trigger,” suggest this targeted approach. Similarly, Microsoft may also aim at users identified as “engaged” with Chrome, indicated by flags like “msPinningOnCloseCampaignsChromeEngagedUser.” The methodology for measuring usage percentage or defining “Chrome engaged” users has not been detailed.
Currently, Microsoft Edge displays a banner at the top of Google’s webpage when a user downloads Chrome using Edge. This banner spans the entire width of the webpage. Although Edge is the default browser on new Windows devices, many users subsequently download third-party browsers. Notably, Edge does not display this same prompt when users download other browsers, such as Opera or Firefox.
Industry statistics from BackLinko indicate Google Chrome’s market share at 66.6 percent in 2025. Microsoft Edge holds a 5.23 percent share, followed by Mozilla Firefox and Samsung Internet, both at 2.57 percent, and Opera at 2.27 percent. This market distribution reflects a consistent trend of Chrome’s extensive popularity.
Microsoft Edge was introduced in January 2020. The company began displaying prompts encouraging Edge usage around December 2021. Early messages included phrases such as “Chrome is ‘so 2008!’” These prompts appeared on devices operating Windows 10 and Windows 11. They were integrated directly into the Edge browser interface, appearing on the webpage itself, rather than as separate pop-up notifications.
